My Perspective

The picture you see above is the view from my office window.  It literally is “my perspective” as I work every day.

From this window, I’ve seen rabbits, squirrels, foxes, turtles, and a million different kinds of birds going about their business as I go about mine.  Within walking distance, I’ve also seen deer, wild turkeys, and coyotes.

From this base of operations, I guide and manage a team of people executing huge marketing campaigns that generate millions of dollars.

I just LOVE the flexibility of modern business!

More about Marty

I connect business owners to the resources, information, and people they need to make them more money. I specialize in direct to consumer businesses that are doing at least $1 million in revenue per year.

Since 1999, I have been President of FawnKey & Associates, a product development, marketing, and business advisory firm.   FawnKey & Associates helps emerging and existing businesses increase revenue, profitability, and customer satisfaction through the use of integrated marketing and sales efforts.  By utilizing Direct Response Television, E-commerce, Social Media and many other forms of marketing, I have personally developed hundreds of millions of dollars in revenue for my clients.
In the past, I have also been the President of Thane Internet Group, a division of Thane International Inc., one of the premier Electronic Retailing companies in the world.  I had responsibilities for all Internet related businesses within the Thane group of companies, which includes B-to-C and B-to-B web sites that conduct business over 80 countries. Under my management, consumer e-commerce site revenues increased from $1.5 million to over $30 million in sales in only three years.  This growth was highly profitable, with an average 30% gross margin.

I also enjoyed being a member of the corporate Mergers & Acquisitions team for the parent company, Thane Inc., completing over $200 million in corporate acquisitions.

In all, I have over 25 years in sales, marketing, and management, primarily involved in the marketing of products and services directly to consumers via television, telemarketing, the internet, and other forms of direct marketing, both domestic and international.