Posted by: Marty Fahncke | March 22, 2012

Influence: An overview of the Six Principles of Influence

Today’s post, a replay from my Midweek Momentum webinar series, is a lesson about the six Principles of Influence, as outlined in the book Influence: The Psychology of Persuasion by Dr. Robert Cialdini.

I sincerely believe that these Principles of Influence will help you become a better marketer, copywriter, negotiator, and all-around more successful business person, and this video will get you started understanding the Principles of Influence and Persuasion. Click the video below for the replay . . .



So what do you think? Are you ready to leverage some of the Principles of Influence in your business?

(Interested in buying the book? Click here to get a great price on Amazon)



  1. That was fantastic. Thanks for sharing your own examples too as they apply to Midweek Momentum. Great content Marty!

    • I’m glad you liked it Michelle. Thank you for checking it out. 🙂

  2. Marty, having known you for so many years, and having had the opportunity to provide services to you and receive your service, I’m amazed that this is the first Webinar I have listened to since you started, and it was awesome. I want your listeners to know that you are truly a pleasure to work with, and one of the most honest and genuine people I have ever worked with, and I look forward to working with you again soon.

    • Thank you Fred, I’m honored by your words, and I truly appreciate you sharing them with other.

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