Posted by: Marty Fahncke | September 15, 2010

How to make money on Youtube

Youtube logoCan ANY business leverage Youtube to market their business, promote their product, and most important… make money?

YES!  (But you have to be REAL)

Here is one example…

Recently, I met a business owner/inventor with a very cool story.

His name is Marlin, and his business is called MyoSource.  His product?  Resistance exercise bands called Kinetic Bands.  Now, resistance bands have been around a long time.  But Marlin added a new “twist” in how they are used…and how they are marketed.

Myosource kinetic bands

Myosource Kinetic Bands

When he started out, Marlin had very little money and very little marketing experience.  But he knew that his product worked.   AND he knew that whenever someone saw his product, they would buy.  So how could he show his product to as many people as possible?  Youtube!

So Marlin went on Ebay and purchased an $89 video camera.  He began filming people using his product.  Then he posted those videos to Youtube.

That’s it.  NO professional equipment.  NO special effects.  NO fancy editing.  Just real people using the product and getting great results.

Marlin is the first to admit his videos are not the best quality.  He’s also the first to admit that he’s made a lot of mistakes along the way.

But, 3 MILLION views later…Marlin is sitting on top of a six-figure per year business!  In fact, his videos are continuing to get more and more attention, and his product is selling better and better every day.  (Check out his Youtube channel here)

What’s is Marlin’s secret?

I believe that he found the right approach in being:

  • Authentic
  • Humble
  • Straightforward
  • Focused
  • And most of all, he was willing to accept the philosophy of “Progress, not perfection”.   (A favorite saying of one of my good friends and mentors, Alex Mandossian)

If Marlin had waited until he had the right camera, the best video editing equipment, and the knowledge to create a professional-looking video…he would still be waiting to start his business.

Instead, he’s busy filling orders from the thousands of customers who see his “less than perfect” videos and then place orders on his website.

So what are you waiting for?  Grab your camera, upload  a few videos to Youtube, and watch your business grow!


(Disclaimer: Marlin has given me permission to tell his story. Also, he is now a client of my consulting business FawnKey & Associates.  However, I do NOT directly benefit from any purchases made via the links in this post)


  1. […] This post was mentioned on Twitter by Marty M. Fahncke, Carolyn Ellis. Carolyn Ellis said: Awesome post! RT @FawnKey: Can you really make money on Youtube? (FINALLY, a new blog post!) […]

  2. I couldn’t agree with you more Marty. You need to be real and it comes through. Love to hear success stories like this.

  3. i like your blog very much.. and if you love watching movies please check my blog too.. thank you

  4. good to know … thanks for the heads up … helps me keep my chin up!

    • You are welcome Beth. Glad I could help!

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