Can ANY business leverage Youtube to market their business, promote their product, and most important… make money?
YES! (But you have to be REAL)
Here is one example…
Recently, I met a business owner/inventor with a very cool story.
His name is Marlin, and his business is called MyoSource. His product? Resistance exercise bands called Kinetic Bands. Now, resistance bands have been around a long time. But Marlin added a new “twist” in how they are used…and how they are marketed.
When he started out, Marlin had very little money and very little marketing experience. But he knew that his product worked. AND he knew that whenever someone saw his product, they would buy. So how could he show his product to as many people as possible? Youtube!
So Marlin went on Ebay and purchased an $89 video camera. He began filming people using his product. Then he posted those videos to Youtube.
That’s it. NO professional equipment. NO special effects. NO fancy editing. Just real people using the product and getting great results.
Marlin is the first to admit his videos are not the best quality. He’s also the first to admit that he’s made a lot of mistakes along the way.
But, 3 MILLION views later…Marlin is sitting on top of a six-figure per year business! In fact, his videos are continuing to get more and more attention, and his product is selling better and better every day. (Check out his Youtube channel here)
What’s is Marlin’s secret?
I believe that he found the right approach in being:
- And most of all, he was willing to accept the philosophy of “Progress, not perfection”. (A favorite saying of one of my good friends and mentors, Alex Mandossian)
If Marlin had waited until he had the right camera, the best video editing equipment, and the knowledge to create a professional-looking video…he would still be waiting to start his business.
Instead, he’s busy filling orders from the thousands of customers who see his “less than perfect” videos and then place orders on his website.
So what are you waiting for? Grab your camera, upload a few videos to Youtube, and watch your business grow!
(Disclaimer: Marlin has given me permission to tell his story. Also, he is now a client of my consulting business FawnKey & Associates. However, I do NOT directly benefit from any purchases made via the links in this post)