The infomercial business began 25 years ago. I started in that business 24 years ago.
Recently, I posted over on the Electronic Retailer Magazine blog a few of my memories from my time in the industry.
And if you are now or have been in the DRTV / Infomercial business, be sure to leave your thoughts and memories on that page as well!
My Perspective 
Once, I worked on a DRTV spot for what seemed like a great idea: a motion-sensing light you could put beside your bed. So if you got up during the night, you wouldn’t have to turn on the light, and you could see where you were going. Great for kids, adults, everybody, right?
The spot was the typical problem-solution style. It aired and netted exactly zero orders. My guess is that the media buy was poorly planned. It couldn’t possibly have been the spot itself! 🙂
By: Liz Craig on July 21, 2010
at 11:39 am
Liz – Sounds like a great idea! I’m sure it was the media :-). We should see if we can bring back the product and test it again.
By: martyfahncke on July 21, 2010
at 10:49 pm