DRTV – Infomercials – Home Shopping…it’s the industry where I got my start in business almost 25 years ago. And it’s an industry where I still maintain a presence with numerous clients, speaking engagements, and as a writer for Electronic Retailer magazine and Online Strategies magazine, both trade publications for the DRTV industry.
On March 3rd, I’m speaking in Kansas City about how businesses, individuals, inventors, and product marketers can be successful using this lucrative and exciting marketing channel.
As a bit of a “preview” to my presentation, the event organizers invited me to write a blog post about the topic.
The piece is called “DRTV: The often-overlooked entrepreneurial dream market”. You can read it by clicking HERE
After you read it, please swing back here and let me know your thoughts in the Comments area.