My latest article written for Electronic Retailer Magazine just came off the presses, and the digital version is available for your perusal as well.
Title: Winning with Widgets
Summary: Almost 90 million people use widgets — many without even realizing it.
But can they be leveraged as a viable marketing platform? And how does this benefit you, the marketer?
The main benefits can be summed up in two words: reach and relationship.
Click here to read more:
Happy reading…and as always, be sure to leave a comment on this post and let me know what you think.
PS – A big shout-out to Kim Lewis, creative director for Electronic Retailer. She always does such a great job of making my articles look AMAZING. Thanks Kim! (Read the Magazooms version, or better yet the actual print magazine to see what I’m talking about)