For a book named “Be Unreasonable: The unconventional way to extraordinary business results”, I had really high expectations.
I’ve long been known for doing things a bit different. Unique. Even unreasonable. I’m proud of that fact.
So when I saw the title of this book, I was pretty excited to read it. But I wasn’t super-impressed when I finished.
They say you should never judge a book by it’s cover. In this case, I should have.
Take a look at the picture above. Does that cover look unreasonable to you?
Me neither. In fact, it’s pretty plain. Which is also how I found the contents of Be Unreasonable.
Yes, the author makes some important points about not following conventional wisdom, not doing the same thing again and again and expecting different results, etc. But for a book with a title as promising as this was, I found it to be quite “reasonable” indeed.
Bottom line: It’s an ok read, and probably worth your time to skim through it (Chapter 5&6) if you can borrow it from someone else, but I would not recommend buying it.
If you REALLY to stimulate your thought process to being “unreasonable” or “amazing” or “WOW”, I can highly recommend any of the following:
Free Prize Inside by Seth Godin
Re-Imagine by Tom Peters