Posted by: Marty Fahncke | June 17, 2008

Is that website legit?

Today I was being interviewed by Kristina Cowan “The Salary Reporter” for an article she is writing, when I mentioned checking out a particular website to see if it had any kind of decent traffic.

When she asked me how I found the information so fast, I told her…then realized I had better share the nifty little tool with you so that you can “spy” on websites yourself.

It’s called…and it’s “A tool to check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (, etc), subscribers (Bloglines, etc) and more!” according to the website.

I love it because it very quickly allows you to check out the “traffic legitimacy” of any given website.  I often get calls and emails from people claiming to have a “high traffic website” and wanting me to buy ads or otherwise gamble on their claim of high traffic. 

One click on can confirm or deny this claim.

The report you get back from looks like this one, which is the actual report for the blog you are now reading:

Traffic report for this blog

A couple of key numbers to look at:

Google PageRank:  This is a number, on a scale of 1-10 indicating how important and relevant a website might be according to Google. 
What to look for:  Any number below 3 is pretty small.  4-5 is moderate, and above 6 is a very well trafficked website.

Alexa rank:  This is a rank of popularity against every other website in the world.  In the report above, the number didn’t show up for some reason, even though I have an Alexa rank of 724,735.  Odd.  Anyway, hopefully it will show up for you. 
What to look for:  The lower the number, the better.  Anything below 1 million is an ok website.  Below 500,000 is doing VERY good.  Over 1 million is a traffic “wannabe”.

Yahoo BackLinks:  This indicates how many other websites Yahoo has recorded with links back to the subject site. 
What to look for:  Anything less than 500 is practically invisible.   1,000 – 2,000 is moderately popular.  Over 2,000 usually means a lot of people value the content of that particular site. 

CLICK HERE to check out the stats on YOUR favorite site

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