Posted by: Marty Fahncke | June 2, 2008

Customer Service Loser: Taylor Publishing

I saw this story in the news today, but didn’t think twice about it.

Then reader (and good friend) Dave H. sent it to me with his comments. 

I realized this was a perfect “Customer Service Loser” post.

Thanks Dave!


Spell-check runs amok in Pa. yearbook
Several high school students got new, and unflattering, last names
The Associated Press
updated 12:21 p.m. MT, Mon., June. 2, 2008

MIDDLETOWN, Pa. – A computer spell-checker run amok christened several Pennsylvania high school students with new — and in some cases unflattering — last names.

Middletown Area High School’s yearbook listed Max Zupanovic as “Max Supernova,” Kathy Carbaugh as “Kathy Airbag” and Alessandra Ippolito as “Alexandria Impolite,” just to name a few.

“It was kind of funny, but kind of rude at the same time,” Ippolito said.

The mistakes were found on four of the yearbook’s 176 pages, co-editor Amanda Gummo said.

Ed Patrick of Taylor Publishing, which printed the book, said his company is responsible for the errors and will provide free stickers printed with the correct names.

“It happens all the time, every year,” Patrick said. “Look at any yearbook in the country.”

Comment from Dave H. –> I don’t know what is scarier.  The error, the asinine solution (a band-aid instead of an entirely new reprint), or the lame explanation by the company rep damning his industry.




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