Posted by: Marty Fahncke | May 7, 2008

How to get free PR

For years, I’ve recommended a service to my clients and colleagues called PR Leads

It’s a service which connects experts with reporters.  If you are an author, speaker, consultant, small business owner, or information marketer, PR Leads is a cost effective way to get yourself quoted in the press.  At a cost of just $99/month, it’s the best publicity bargain I’ve ever seen.  

Until now…

Recently, a new service was launched called Help A Reporter Out. 

It is essentially the same service as PR Leads, only FREE!

It’s called Help A Reporter Out, and it connects PR people and journalists looking for sources.  Once you subscribe, you receive about three (sometimes two, no more than four) emails a day with reporter, editor and freelance writer queries, written so you can quickly and easily scan the topics for relevance. 
If the topics do not apply to you or your clients, just hit delete.

If they do, you may contact the reporter or editor directly, as instructed.
Note that Peter Shankman, the list facilitator, is very strict about helping out these reporters.  Respond only if your information (or your client’s info) is relevant and on target.  If not, and you send non-relevant emails more than once, you’ll get bumped off the list.  Quickly.  I’ve seen it happen.

The query emails also tend to include a link to a fun site, or a funny story about his day. It’s a nice refreshing change from the boring, non-funny emails we usually deal with.

Reporters can post queries HERE

Expert sources can sign up HERE

As I said, it’s FREE! Peter asks that if you find it useful, then you make a donation to any animal rescue charity or animal hospital.
You can forward the queries to others who are a fit, but do not post any queries (or the editor/reporter contact info) on any blogs or public websites.  I received permission from Peter to post this particular note, since this is a private group and I’m helping to spread the word to both subscribers and media to sign up.

CLICK HERE for more info



  1. Marty,

    After our talk Friday I was thinking I’d mention HARO to you… then I’m browsing your blog and realize you beat me to the punch!

    On a related note you’ll understand soon, remind me to tell you about my next book project next time we talk. (Hint… It’s related to HARO.)


  2. […] One person who does understand what I do is Peter Shankman.  Among other things, Peter is the founder of Help A Reporter, which I’ve blogged about before.  […]

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