I just finished my panel/debate presentation at Affiliate Summit. I think it went well. It was standing room only, and the audience seemed to really get into it.
Just before my session, internet industry veteran Jason Calacanas (Founder of Mahalo.com) delivered the keynote address.
Jason was brutally honest, opinionated, egotistical…and almost 100% right.
A few take-aways:
- Many marketers are polluting the well of new marketing channels with bad and/or unethical marketing practices. He pointed to the old UseNet days, black hat search engine techniques, and the current problems with spam proliferation on social networking and bookmarking sites.
- The affiliate industry is thinking too mall. He showed a picture of Jeremy “ShoeMoney” Shoemaker holding up a check for $100,000 taken directly from Jeremy’s web site…
Calcanas asserted that Jeremy should be embarrassed to be holding up a check that small, and that “real” Web 2.0 companies would laugh him out of Silicon Valley. Jason encouraged the audience to shoot for checks with one or two more zeros at the end.
- On average, affiliate marketers are smarter than most of the people in the big Web 2.0 companies, but they are thinking too small, so aren’t making big things happen. (See above)
- Stop whining about the lack of capital to launch your idea or fuel growth. The first two investors in Jason’s first company were Visa and American Express.
- Don’t be afraid to fail. At least TRY. If you do fail, just try again the net day. Failing in business in America is no longer a big deal.
PS – I still hate Vegas
On to Montana now!