Posted by: Marty Fahncke | November 29, 2007

How to reach a CEO

I’ve always been fascinated by the creative tactics people have used to reach influential decision makers.

Stories abound such as joining their country club, arranging a first class seat next to them on a long flight, and attempting to bribe their gatekeeper. (It won’t work)

I’ve even heard of someone sending their kids to a particular private school just to get access to a top CEO whose wife was the head of the PTA there. Crazy.

One approach recently used by Utah business man Charles L. Christensen was more direct…

He took out a full page ad in the USA Today newspaper with a letter written directly to Ed Zander, the CEO of Motorola.

In the ad, he makes some pretty amazing claims about his product.

H3 Tec

He must really believe what he’s saying though, since he just spent tens of thousands of dollars on the ad, AND gave his personal cell phone number to half the free world.

I hope Ed gives Charles a call and checks it out.

Click here to see the full advertisement from H3Tec directed toward Ed Zander at Motorola

Was this strategy effective? I don’t know.

Charles, please do us a favor and let us know how it comes out?

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Responses

  1. I heard he has been meeting with the guys at Motorola. Should be interesting to watch.

  2. Yes we have talked with Ed and his senior vice president John… They are taking a very slow path much as I thought they would. The resounding talk is that I have gained 3 or 4 very strong connections to very large corporations. The deal makers for Google, Verizon, and some which I have stringent NDA’s with. It was a very good investment. The Guru behind this was Rick Bennett. http://www.rickbennett.com. He’s a great guy, honest and trustworthy. He has made a difference for my company. Get to know this guy if you need something done in an unorthodox and meaningful way.

  3. Chuck,

    Thanks for the update. Glad to hear your strategy worked.

    Congratulations!

    Marty

  4. http://www.marketingpilgrim.com/2007/12/google-looking-at-detection-technology.html

  5. URGENT WARNING

    The H3TEC is a fraud. See ideomotor effect.

    Like all the other fake detectors e.g. ADE 651, GT200, Alpha 6, SNIFFEX, SNIFFEX PLUS, HEDD1, PSD-22, DKL LIFEGUARD,H3TEC, GADE651, AL-6D, Khoji etc

    None of them will undergo properly controlled independent double blind testing. Why not?

    If I had something apparently so marvellous I would head straight to MIT or similar, get proper testing done, and if it works get all the free publicity I could ever wish for, sit back and watch the oredrs and money roll in. Simple isn’t it? So why won’t they do it? Because it is a fraud! Don’t rely on personal demos. They are not worth anything. Rely on proper science, not technobabble!!


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