I’ve always been fascinated by the creative tactics people have used to reach influential decision makers.
Stories abound such as joining their country club, arranging a first class seat next to them on a long flight, and attempting to bribe their gatekeeper. (It won’t work)
I’ve even heard of someone sending their kids to a particular private school just to get access to a top CEO whose wife was the head of the PTA there. Crazy.
One approach recently used by Utah business man Charles L. Christensen was more direct…
He took out a full page ad in the USA Today newspaper with a letter written directly to Ed Zander, the CEO of Motorola.
In the ad, he makes some pretty amazing claims about his product.
He must really believe what he’s saying though, since he just spent tens of thousands of dollars on the ad, AND gave his personal cell phone number to half the free world.
I hope Ed gives Charles a call and checks it out.
Was this strategy effective? I don’t know.
Charles, please do us a favor and let us know how it comes out?