Posted by: Marty Fahncke | October 15, 2007

Book review: “Made to Stick” by Chip Heath and Dan Heath

Made To Stick by Chip and Dan Heath

This is one of the best business books I’ve read in a long time. In fact, I just finished reading it for the SECOND time in two weeks.

I highly recommend Made to Stick to any person who needs to communicate important ideas. Which is everyone, right? It doesn’t matter if you are a business executive, parent, PTA member, or rank-and-file employee, nothing happens until an idea is acted upon.

Made to Stick will help that process along.

In just the few weeks since I started reading it, some of the concepts from the book have already had a positive impact on my business.

Summarized from the flyleaf:

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas?

In this indispensable guide, we discover that sticky message of all kinds – from the infamous “kidney-theft ring” hoax to a coach’s lessons on sportsmanship, to a vision for a new product at Sony – draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the “Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, shows us the vital principles of winning ideas…and tells us how we can apply these rules to making our own message stick.

Purchase “Made to Stick” by CLICKING HERE

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Responses

  1. Nice book………


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