This morning, I read about two different books that got me started thinking about how anyone could write a book about anything. And while they may not change the world, they could certainly change their little corner of it.
CRAWL SPACES for crying out loud! Could there BE a topic less “marketable”?
By the way…it’s sold 115,000 copies! (and generated millions in revenue for the author’s company)
Then, I heard from Guy Kawasaki about a book which simply detailed the process of creation of a violin in a shop in Brooklyn, NY.
I really believe that any business anywhere can benefit from doing something outside the box, and writing a book might be just what a business needs to take it to the next level.
Too many local businesses rely on yellow pages, coupons, newspapers, etc. to promote themselves. Boring, me-too advertising in horrendously competitive media channel.
But, how would the face of your business change if you were to write a best-selling book?
Just a few examples off the top of my head:
A garage organizing company could write about the evolution of the garage. Or feature a coffee table book of the top 100 “most amazing” garages.
An errand running/personal assistant business could write a book on time management, or how companies that outsource are more profitable, or even a book about starting your own errand business.
The local dentist could write a children’s book about going to the dentist for a check up. Or having a tooth pulled. Or a book for “Antiques Roadshow” buffs about the collectors market for antique dental equipment.
These are just a few examples to get you started.
I now challenge you to come up with a book related to YOUR business…and get started writing it!