Posted by: Marty Fahncke | April 16, 2007

Books are SO powerful…why aren’t more people writing them?


This morning, I read about two different books that got me started thinking about how anyone could write a book about anything.  And while they may not change the world, they could certainly change their little corner of it.

First, Tom Peters posted about a book he found about crawl spaces

CRAWL SPACES for crying out loud!  Could there BE a topic less “marketable”?

By the way…it’s sold 115,000 copies!  (and generated millions in revenue for the author’s company)

Then, I heard from Guy Kawasaki about a book which simply detailed the process of creation of a violin in a shop in Brooklyn, NY. 

I really believe that any business anywhere can benefit from doing something outside the box, and writing a book might be just what a business needs to take it to the next level.

Too many local businesses rely on yellow pages, coupons, newspapers, etc. to promote themselves.  Boring, me-too advertising in horrendously competitive media channel. 

But, how would the face of your business change if you were to write a best-selling book? 

Just a few examples off the top of my head:

A garage organizing company could write about the evolution of the garage.  Or feature a coffee table book of the top 100 “most amazing” garages. 

An errand running/personal assistant business could write a book on time management, or how companies that outsource are more profitable, or even a book about starting your own errand business. 

The local dentist could write a children’s book about going to the dentist for a check up.  Or having a tooth pulled.  Or a book for “Antiques Roadshow” buffs about the collectors market for antique dental equipment.

These are just a few examples to get you started. 

I now challenge you to come up with a book related to YOUR business…and get started writing it!


  1. I’ve seen a coffee table book about garages. It’s great. We bought some and used as gifts.

    Guy Kawasaki

  2. […] 2, 2007 at 9:35 am | In culture, Writing, Business, books, life | A couple of weeks ago, I asked why aren’t more people writing books?  This question was prompted by postings by Seth Godin and Guy […]

  3. great post

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