I was quoted this week in an article on StartUpNation called “5 Tips for Making Trade Shows Work for Your Business”
If you exhibit at tradeshows, or are thinking about exhibiting at one, there are a few good tips in the article for you to check out.
In my opinion, the best piece of advice the article gave was:
“Follow up when the show is over. A trade show is only as good as the business it generates, so don’t stash that stack of business cards in a to-do-later file. Call, e-mail or send a handwritten note as soon as you return, at most within the first week after the show. Wait too long, and you’ve lost them.”
I just came home from a trip where I attended two conferences back to back. I returned with over 200 business cards…and I followed up with EVERY SINGLE ONE of them. The funny thing was, of the 200 other people with whom I exchanged those cards, less than 25 made an effort to follow up with me.
I wonder what those other 175 people might be selling that I’ll never buy because they didn’t follow up?
You can read the full article here.