Comments for My Perspective

Comment on Dunkin Donuts Grand Opening: A study in contrast by martyfahncke

martyfahncke — Thu, 12 Nov 2009 19:53:37 +0000

@David – For some reason your comment just showed up! Very strange considering you were the first person to comment, but it didn’t appear.

Anyway, thank you for recognizing that this post was about marketing lessons.

Comment on Dunkin Donuts Grand Opening: A study in contrast by martyfahncke

martyfahncke — Thu, 12 Nov 2009 19:47:17 +0000

@MightyJeff – Agreed. Wasn’t expecting perfection on the first day. Also wasn’t necessarily expecting anything free either. This post was really about marketing strategy…not free donuts!

Comment on Dunkin Donuts Grand Opening: A study in contrast by Mighty Jeff

Mighty Jeff — Thu, 12 Nov 2009 19:41:57 +0000

You tell it like it is and that’s respectable. Honest criticism isn’t a bad thing if it’s taken to heart and used to make improvements. I stopped by DD in the 11:00 hour, so I didn’t expect anything free. But they seemed to have everything running pretty smoothly (aside from some confusion on orders, but that’s to be expected to a certain extent).

Comment on Dunkin Donuts Grand Opening: A study in contrast by martyfahncke

martyfahncke — Thu, 12 Nov 2009 18:29:03 +0000

@jeep22 – Thanks for making me feel like I wasn’t the only one not jumping up and down with excitement.

@evansmediagroup – I appreciate the reminder about Harversters.org being there and getting a donation. You are right to bring that up since I forgot to mention it. Thank you! As for the rest, I do understand the “main event” was later in the morning, but that doesn’t excuse pretty much ignoring the die-hards who got up in the wee hours to support the event.

Comment on Dunkin Donuts Grand Opening: A study in contrast by evansmediagroup

evansmediagroup — Thu, 12 Nov 2009 18:23:13 +0000

Interesting – everything you said that didn’t happen at 5 am – did happen at 9, including introduction, a welcome, a thank you and a donation to the Harvesters Org. They were giving away free coffee in exchange for food donations to Harvesters – not benefiting themselves at all – but helping a great organization and our community. Those that don’t have the privilege of opting to stand in 40 degree temps and choose whether or not to “buy” coffee or donuts. Great event and I am sure that all of the Dunkin Donuts brand junkies loved it. If you were following the Dunkin Donuts tweets related to the event – they clearly stated they were only opening at 5 am, but the grand opening ceremony would be held at 9 am.

Comment on Dunkin Donuts Grand Opening: A study in contrast by jeep22

jeep22 — Thu, 12 Nov 2009 18:16:54 +0000

Very well said. Another example of a well run grand opening was the BW3 in south OP. First 100 customers got free wings for a year. My brother and I were going to camp out but to our surprise people started camping out 48 hrs in advance. I live a couple of blocks from the new DD and arrived this morning about 6:00. I was surprised to see how the workers were not excited to be there and that the owner (she was there chatting with friends) not out and about talking to the people buying her donuts. I got my donut and coffee. Grade card for the donut was a B. The coffee on the other hand got a C-. Horrible coffee that tasted like warm water. Looks like I will stay on the south side of 151st Street and get my coffee from QuikTrip.

Comment on Dunkin Donuts Grand Opening: A study in contrast by David

David — Thu, 12 Nov 2009 17:15:06 +0000

Hi Marty,

Yes, I was also shocked to learn there were no freebies this morning. The twitter maven you wrote about tweeted me. She probabaly did some work scouting out local people to follow.

I hadn’t heard or seen from her prior to this event.

I bet what happened is that the owners spent a lot of money to get George Brett there. and that is great IF you are a big baseball fan.

But I honestly think they would have done even better had they offered the freebies.

I bet it cost them a pretty penny. On the other hand, it could be that they know him personally and he did it for free.

After hearing that there were no freebies I decided not to go there. Hen House is closer and I really don’t need any more donuts.

But I would have driven all the way there had they been offering some free donuts and coffee just for fun! And here is the kicker – after going there once, I probably would have returned at some point as a paying customer.

Good will goes a long way…

You are right, there are many marketing lessons in this story….

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Comment on Patriotism, outsourcing, and doing business in today’s world by david walsh

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Comment on Patriotism, outsourcing, and doing business in today’s world by david walsh

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