Seth Godin posted a VERY thought-provoking message on his blog today.

The subject is “scarcity”…but I got more out of it when I mentally changed the subject to “How to be successful by treating your existing customers like royalty”

Which is what every business should be doing.

But almost NONE of them are.

Please read Seth’s post by clicking here, then share his comments to every business owner/manager you know who doesn’t reward you for being one of their best customers.  

Oh, and for you marketing folks…it’s not just about customer service, there are a few gold nugget marketing ideas in Seth’s post as well.