I live in a (very) small town.  It’s right next to a slightly larger small town. 

Today, I was reading their weekly (yes, weekly!) paper, perusing what’s planned for the 4th of July when I came across this gem:

“One apple pie will be named the best in town at the second annual Louisburg Freedom Fest apple pie contest July 4th.   Sponsored by Senator Pat Apple and his wife, Debbie, the apple pie contest will benefit the Friends of the Louisburg Library.”

An apple pie contest sponsored by a local politician named Apple.  Brilliant!

Any bets as to whether he get re-elected when his term is up?  I’m willing to bet he does. 

What about you? 

If you own a business, or want to build your personal brand, what kind of event could you create and sponsor which will forever brand you in a positive light in the minds of YOUR customers?