Posted by: martyfahncke | August 14, 2007

8 ways to promote your blog

 The most popular blogging tool in the world is WordPress

There are 1,319,460 blogs on WordPress right now.

THIS blog was just ranked the 8th fastest growing blog out of over a million!

WordPress

WordPress Growing Blogs

Thanks to YOU, the reader for visiting, coming back again and again, reading the posts, and commenting on the issues. 

Recently, on LinkedIn Answers, someone asked a question about how to promote a new blog.  I provided a brief answer there.  However, I figured my visitors should have a more thorough response to that question.

So, in honor of being ranked #8 on the “Growing Blogs” list, here are 8 tips to help you grow YOUR blog as well…

#1 Put your blog URL in your email signature, so everyone you email with will be aware of it.

#2 Make sure aggregators and social bookmark sites such as Technorati, Digg, del.icio.us, and Stumble are aware of your site by opening accounts and marking your blog.

#3 Visit other blogs relevant to your target audience, and leave comments on the blog postings other people have created. DO NOT make these posts blatant invitations to your blog. Simply add useful, relevant information that adds to the quality of the original post, along with a link to your blog in your signature.

#4 Add the URL’s of other bloggers in your niche to your “Blogroll”. Then notify them that you have done so. Do not ask them to reciprocate with a link from their blog. If they like what you have to say, they will. If they don’t, they won’t. But at least adding them to your blogroll starts the conversation.

#5 Use a blog “pinging” service such as http://www.pingmyblog.com/ or http://pingomatic.com/ to let search engines know your blog exists.

#6 When invited to post or be interviewed on other blogs, graciously accept.  Provide them with good quality content which will make people want to read more of what you have to say.  Make sure they place a link to your blog in the post.

#7 Pick a niche (or not).  Have you ever heard the quote “Get rich in your niche”.  It means to focus on one area, and don’t get distracted by anything else, and you’ll be more successful.  I’ve heard it related to writing, public relations, marketing, and blogging.  Unfortunatley, in my case, I have multiple niches. So I blog about all of them.  So far, it seems to have worked.  My main areas of focus are business, DRTV, internet marketing, bringing new inventions to market, teleseminars, and customer service.  Each of these niches are related, and each brings in niche specific traffic to my blog. 

#8 Find a way to piggy-back on other media.  On thing that has led to huge traffic on my blog was the TV show American Inventor.  By blogging about the show from an Infomercial/DRTV perspective, rather than an entertainment angle, I received a lot of traffic from search engines and other blogs who recommended others read mine because of the unique twist.  The millions of people who watched the TV show, then went to search about the inventors or inventions now find my perspective on business, marketing, and new products. 


Responses

  1. Wow. Wish I would have found this post months ago. great informtion. Thanks!

  2. Thank you for sharing his information with us. Very useful.

  3. First of all, congratulations on being the #8 fastest growing blog. I found this blog by your answer on LinkedIn. Thanks for this very helpful information. I have just posted a link to it at one of my web sites that encourages coaches to write (including blogging) about their wisdom, knowledge, and experiences, WritingByCoaches.com

    Thank you.

  4. Just letting you know, months later, (Its Oct) your great suggestions are giving life to new bloggers! Thanks SO much!

    Best regards~~

  5. Thanks for sharing these valuable tips. I really like tip no. 1 and 2.
    In terms of making the URL available in your email signature, I think the integrated marcomms of your online presence is so valuable overall, also make sure that your LinkedIn profile is available via your blog and vice versa.

    Thanks again for sharing.

  6. Very nice tips, thanks for sharing/expounding.

    But, I do have to respectfully disagree with tip #3.

    I don’t believe that you should include a signature in your post comment which includes a link back to your own site.

    In all honesty, when that is done on my site, I delete the comment, because I assume they’re only attempting to use me to drive traffic. That irritates me, there’s no reason for it because…

    Most blog commenting systems allow a ‘website’ field when you sign in to comment (like yours here). I believe that is more than sufficient to identify yourself, and make yourself available to be tracked down if the reader and blog owner choose to.

    It’s not quite so blatant.

    Cheers!

  7. –> Mistress:
    Thank you for stopping by my blog and posting a comment. You make a good point.

    However, some blog comments do NOT have a “website” field for you to put your URL, so you would then need to put it in the body of the comment.

    In an effort to keep the tip simple, I think I’ll keep it like it is, rather than trying to explain the difference to people.

  8. Thank you for the wonderful tips. I found your blog on Linkedin. Best wishes in your business ventures.

  9. Vic,
    Thanks for stopping by!

  10. Great Tips, most of which are easy to implement. However it would be nice to have a word press plug in that would automatically ping services such as http://www.pingmyblog.com/ or http://pingomatic.com/ to let search engines know your blog exists. Does anyone know of a good tools to put this on automatic. Given time is always a challenge automating would save a lot of time.

  11. @Nick – Great idea. I think such tools may exist now however. I did a Google search for WordPress SEO plugins and WordPress ping plugins and found quite a few. Try it out, perhaps you will find what you are looking for.

  12. Great post. SEO has much influence too. All-in-one-SEO has done me much good, traffic doubled on my blog!

  13. Great Postt!

  14. Nice post! If I may add, promote trough facebook is also effective.

    Garner Woods
    FamousPick
    Book recommendations from famous people

    • @Garner — You bring up a good point. This is an older post, and lots of things have changed since I first wrote it. As you so correctly add, Facebook IS very effective for blog traffic. Twitter has become even more important for blog traffic in my case. So many other changes are taking place, you’ve inspired me to write updated post on this topic…thanks! Keep an eye out for it in the next week.


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